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Shalimar advantage

Shalimar advantage

History & Legacy

Established in 1902, Shalimar Paints is the country’s first paint company - a pioneer in the field of paints and coatings. It can be said that the history of Shalimar Paints is the history of the paints industry in India and also in South East Asia.

Excellent Credibility

With access to high-end technology, Shalimar Paints has introduced many firsts in the industrial coatings segment. Shalimar was the first company to paint a fighter aircraft for the Indian Army. India’s iconic structures like Rashtrapati Bhavan, Howrah Bridge, Vidyasagar Setu, Salt Lake Stadium, continue to use Shalimar Paints. Our journey and many notable milestones make us proud of what we do.

Revitalized Brand

A 117 years old company, Shalimar Paints started a strategic transformational journey in 2013 to become one of the top players in the decorative paints and a more consumer-centric company. Recognizing the brand's transformation, Shalimar Paints was awarded the Brand Excellence Award for Brand Revitalization by ABP Group in association with World Marketing Congress.

Quality Products

Committed to providing excellence through our offerings, Shalimar Paints has perfected the art of blending aesthetics and chemistry over the last 117 years in manufacturing high performance paints that deliver beautiful, rich finishes. From mining the best quality pigments to packaging and sealing of cans, Shalimar’s inventive DNA empowers every drop of paint to give beauty and innovation in equal measure.

R&D Focus

Shalimar Paints believes in paint innovations that protect infrastructure and assets, and enrich consumers' home lives.

Recognizing the importance of R&D, the company set up its first R&D centre in Howrah, West Bengal in 1902. To keep pace with the company’s growth and expansion, it set up its second R&D centre spread over 10,000 ft, in Nashik, Maharashtra in 2009.

Burgeoning Network

Our rejuvenated brand has fueled its growth with the exploration of new markets. Shalimar Paints has 30+ depots and the company services more than 5,000 dealers across the country.

For greater distribution efficiency and improved customer service, the company has 4 distribution centres - in East (Howrah), West (Bhiwandi), North (Ghaziabad) and South (Chennai) zones of the country.